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Marketing, Content & Creativity for Caribbean Business Owners.

❤️ You’ll LOVE our podcast…

Doesn’t matter if it’s just you or your company is 1000 strong, if you started your business last week or you’ve been at it for the past 20 years. IT’S GOOD TO RELATE will share fresh perspectives in Marketing, Content and Creativity that will help you build long-term relationships with the people that matter to your business.

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Audio Episodes

Meet the Hosts

Co-Founder, Executive Creative Director

Juma Bannister

I’m a successful founder and business owner with over 17 years business experience running a Strategic Marketing and Content Production Company, Relate Studios.

I’m a successful founder and business owner with over 17 years business experience running a Strategic Marketing and Content Production Company, Relate Studios, based in Trinidad & Tobago.
I’ve coached CEOs, managers and staff in of some of the top, commercial entities and organizations in the Caribbean.

I’ve Creative Directed over 400 video projects in industries such as energy, technology and finance.

I’ve personally taken more than 1.2 million photographs as a professional photographer.

I’ve conducted workshops, both virtual and in person with students from Barbados, Dominica, St Vincent, Saint Lucia, Antigua and Grenada.

I’ve been on international assignment in over 13 different countries and 4 continents.

I Created hosted the number one marketing Podcast in Trinidad & Tobago ( According to Apple Podcasts) the Useful Content Podcast.

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Co-Founder, Studio Director

Ayinde Smith

I've worked in the communications sector for the past 23 years and gained extensive experience in developing effective visual communications. I'm a qualified Marketing Consultant, Graphic Artist, Professional Photographer and Educator.

I've worked in the communications sector for the past 23 years and gained extensive experience in developing effective visual communications. I'm a qualified Marketing Consultant, Graphic Artist, Professional Photographer and Educator.
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Why should you listen?

We’ve got a combined 50 years of stories in our heads from working in marketing and content. From our print and ad agency days, to wedding photography days and running a marketing and production company for the past 15 years, all while adapting to industry changes (including A.I.) and successfully navigating ups and downs. We’ve had the experiences and lived the stories that make our conversations entertaining and insightful, but most of all useful.

Our purpose is teach, inspire and provoke Caribbean business owners to build long term successful business that supports families, develops communities, stabilises nations and gives the Caribbean long-term economic and social resilience.

If you’re looking for fresh perspectives in Marketing, Content and Creativity from Caribbean voices who actually do the work, you’ll enjoy the time you spend with us.

Contact us

If you have feedback on any episode (good or bad) you can email us

What we would reeeeeally like is a rating on Apple Podcasts and Spotify and a comment on YouTube if you’re feeling generous. Think you could pop across and do that for us?

Thanks, you’re the best. 🥰